A three-day workshop on digital marketing was organised in association with CIIRC, Jyothy Institute of Technology and XGrow Lab Solutions Private Limited, Bengaluru.

Dr. M G Anantha Prasad, CEO, Mr. Mazhar and Mr. Aditya, XGrow Lab Solutions Private Limited, inaugurated the Programme.

The programme enabled the participants to understand the Digital Platform that  amplifies the  growth of businesses by knowing the Market Potential, Target Audience which enables one to reach out to the right set of audience at the right place at the right time and at that right moment. A deep dive into Google Analytics, Channel wise ROI Justification, Exploring Audience Buckets, Facebook Paid Ads and other relevant topics were covered in the session.